6th March, 1967
Publicise your "Spring Specials" as the spearhead
Further to the Sales Division's letter on the availability of the Chamois Saloon in Gold and Silver metallic colours as "Spring Specials", the attached portfolio sets out the guide-lines for your Spring Campaign on the 1967 Singer Chamois models.
This is a golden opportunity to build Chamois sales to a new high level - with the incentive of the Special Spring Offer, and the wide use of Chamois publicity: local advertising, Showroon display, direct mail, and screen advertising.
The following points are given in amplification of the Basic Plan outlined in the portfolio:
This then is the detailed plan. Now it is up to you to put your local arrangements into top gear, and to start your Chamois promotion on Monday, 20th March, immediately prior to the Easter holiday, and to carry it through with enthusiasm and vigour into the peak selling months of April and May.
Go NOW for yout Spring Special campaign, and get those Extra Chamois sales.
This letter has been sent to all Singer Main, Area and Retail Dealers, and Stocking Traders.
RYTON ON DUNSMORE COVENTRY - TEL COVENTRY 24191 - TELEX 31561 - TELEGRAMS ROOTESMOTI COV TELEX
|The Imp Site|
The Imp family
Dealer network / Sales managers
Area Sales Managers in lined up 'Spring Special' Imps
The Imp Gallery