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Rootes Dealers in The UK

Rootes garages had never had a small-car tradition, and were completely new to the idea of selling cheap little cars to marginal motorists. As one respected ex-Rootes executive puts it: "They were a rather stuffy lot, actually, especially the Singer dealers, and they were appalled at having to sell an advanced, tricky-to-maintain little car." The stodgy middle-class tradition which embraced stately Humbers and not-very-sporting Sunbeams would take a lot of wearing down.

From: Always too good to last / Graham Robson. - Motor 1974, March 9. - p. 14-15

Motor showrooms everywhere packed with 'Imp' enthusiasts

    Showrom May 1963
  Seems like the custom-made suitcase is in that boot.
  May 1963
   

Picture impressions secured in the Rootes' Devonshire House showrooms several days after he announcement of the Hillman 'Imp' - and reflecting the continuous public interest in this new and fascinating model. Similar reports of encouraging patronage come from all parts of the country.

From: Rootes Group Review : published for distribution
to Rootes Group personnel at home and overseas.
- new series No. 2; July 1963. - p.18

I've no idea if this was plain propaganda or sort-of reality. It might have been true that there was a good lot of interest as the car magazines were very positive about the Imp.

 


Hillman Imp demonstrations to Rootes Dealers

Hillman Imp demonstrations
23 February 1966, Silverstone, dealer-day
Peter Brown getting out of the Fraser Imp; the driver looks like Ray Calcutt?
Official Rootes PR photo R56340, H.R. Clayton Ltd. - supplied by Peter Brown

A sporty, but nearly frozen dozen dealers on a cold day at Silverstone ...  

period
indication
note   company name address
tel.
no.  
              to the left
              2nd from the left
              3rd from the left
              4th from the left
              5th from the left
              6th from left
              7th from left
              8th from left
              7b
              9th from left
              10th from left
              11th from left
              12th
             
              14
              15
              16
              17
              18
              19
               
Motor 1965, Oct.;
(classified ad)
    Jack Alpe 50 Maylebone High St., London, W.1 Welbeck 1124  
Motor 1965, Oct.;
(classified ad)
    Brew Brothers Limited 133 Old Brompton Road, London, S.W.7 FREmantle 3333  
Motor 1965, Oct.;
(classified ad)
West London's largest agents. All new models in stock.   Davies Car Centre 22-34 Horn Lane, Acton, W.3 Acorn 6731  
Motor 1965, Oct.;
(classified ad)
Exclusive Rootes dealers and stockist. Very early delivery most models; excellent after-sales service; demonstrations a pleasure.   Goodliffe Garages Ltd. 13 Northington Street, High Holborn, W.C.1 Cha 8103  
Motor 1965, Oct.;
(classified ad)
Rootes Group Sales and Service, immediate delivery all models   Gunnersbury Park Garage Gunnerbury Avenue, Ealing, W.5 Acorn 1122  
Motor 1965, Oct.;
(classified ad)
    Hadley Green Garage 202-204 High Road, Barnet Barnet 0332 and 9988  
Motor 1965, Oct.;
(classified ad)
Your Rootes dealers; immediate delivery.   Manton Motors Ltd. 23-29 Shirley Road, Croydon Addiscombe 6051-6  
Motor 1965, Oct.;
(classified ad)
Rootes Area dealers. All models in stock. Super Minx automatic and Imp, demonstrations available.   Newtons of Wembley Ltd. Forty Lane, Wembley Arnold 5252  
Motor 1965, Oct.;
(classified ad)
For early delivery of new Hillman range.   Northwood Hills Motor Co. Joel Street, Pinner, Middx. Northwood 3271-2-3  
Motor 1965, Oct.;
(classified ad)
All latest models available immediately   Phoenix Motors Ltd. Oxford Road, Gerrards Cross Denham
Gerrards Cross
Gerrards Cross
2716
2545
5156
 
Motor 1965, Oct.;
(classified ad)
    Poplar Garage Billinghurst Billinghurst 2075-6  
Motor 1965, Oct.;
(classified ad)
All models early delivery; demonstrations arranged.   W. Shirley and Sons   Croydon 8341  
Motor 1965, Oct.;
(classified ad)
For early delivery all models.   Jack Thomas (Car Sales) Ltd. 31 Stafford Road, Waddon Croydon 0651  
Motor 1965, Oct.;
(classified ad)
Early deliveries all models. Demonstration car always available.   W. and I. Motors High Street, Egham Egham 3838  
period
indication
note   company name address
tel.
no.  
1902-1980 At one time selling 1700 cars a year. Robert Anderson (son of the founder) was the first president of the Rootes Dealers Association.
A documentary was made 'Anderson's Garage' in 1973, which showed footage from several years, including 1963
  Andersons Garage
Andersons of Newton Mearns
Kilmarnock Rd. (Ayr Rd.) just south of Newton Mearns Cross     mm
The box has been lifted off the Imp.
On the side it says 'From Linwood to You. Made in Scotland Do Not open before May 3rd'
mm
Anderson's garage - show room
1963 Hillman Imp Deluxe

 

Hartwell Imp
23 February 1966, Silverstone
Hartwell Imp RU 3, surrounded by Rootes dealers
Official Rootes PR photo R56456, H.R. Clayton Ltd. - supplied by Peter Brown

Peter Harper Hillman Imp demonstrations
23 February 1966, Silverstone; Hillman FHP 909C
Works Rally driver Peter Harper frightening a dealer. FHP 909C
Official Rootes PR photo R56403, H.R. Clayton Ltd. - supplied by Peter Brown

Under the header of 'Leading Hillman Imp dealers', 7 dealers advertised in Motor on the occasion of the launch of the Hillman Super Imp.

Campbell Symonds, Watford Road, Wembey  

Campbell Symonds, Watford Road, Wembey
Wembleys leading Rootes dealer
for sales and service - dial Arnold 2246

Leading Hillman Imp dealers
Motor 1965, week ending 2 Oct.; p.84

M.E.T. Garages Ltd., 409 Kilburn High Road  

M.E.T. Garages Ltd., 409 Kilburn High Road, N.W.6
Tel. Maida Vale 4801
Hillman sales and service

Leading Hillman Imp dealers
Motor 1965, week ending 2 Oct.; p.84

The Cathedral Garage Ltd, College Green, Bristol  

Humber Hillman Sunbeam, main dealers
The Cathedral Garage Ltd, College Green, Bristol
Telephone: Bristol 20031 Telex 45/125

Leading Hillman Imp dealers
Motor 1965, week ending 2 Oct.; p.84

G.W. Rushworth Ltd., Queens Park Garage  

G.W. Rushworth Ltd., Queens Park Garage
Eastern Avenue, Burnley, Tel. 21511
also at Vale Garage, Colne, Tel. 247

Leading Hillman Imp dealers
Motor 1965, week ending 2 Oct.; p.84

Smith Auto Company Limited, Croydon  

Smith Auto Company Limited
Rootes Group area dealers for over 30 years
145 London Road, Croydon, Tel. 2115 (3 lines)

Motor 1965, week ending 2 Oct.; p.84

Leading Hillman Imp dealers
Motor 1965, week ending 2 Oct.; p.84

Dolphin Square Garage  

Dolphin Square Garage
Main agents for all Rootes products
A member of the Charles Rickards Group

Leading Hillman Imp dealers
Motor 1965, week ending 2 Oct.; p.84

North End Motors Ltd, North End Road, Erith  

North End Motors Ltd, North End Road, Erith 33000
Hythe Street, Dartford - Dartford 20543
300 Broadway, Bexleyheath - Danson Park 2144
Rootes area dealers for any Rootes products in Kent

Leading Hillman Imp dealers
Motor 1965, week ending 2 Oct.; p.84


 

Area Sales Managers in lined up 'Spring Special' Imps

Area Sales Managers driving away 'Special Edition' models     'Spring Special' Hillman Imps and Singer Chamoises lined up outside the Rootes Ryton Showrooms. They were finished in silver or gold metallic, with American specification bumpers, whitewall tyres, and ...

Area Sales Managers ready to drive them away.

In the windows: Happy Easter Motoring

mm  1.
Rootes Area Sales Manager

Singer Chamois JRW 895 (? - am sure about the JRW 8)

mm  2.
Rootes Area Sales Manager

The gril of the 2nd Imp is less tall

mm  3.
Rootes Area Sales Manager
mm  4.
Rootes Area Sales Manager
mm  5.
Rootes Area Sales Manager

 


better deal at Rootes  

Beter deal at Rootes

Take the risk out of used car buying with a Rooted Tested and Guaranteed Vehicle. Prepared to exacting standards by Rootes Ltd., with first-class after-sales service. Call at any of these showrooms to see any of these Rootes Tested cars.
H.P. and Insurance facilities - Generous part exchanges.

Warwick Wright Ltd.

  • 30 St. John's Wood Road, N.W.8 - Tel. CUN 6050
  • 393 Edgware Road, Cricklewood N.W.2 - GLA 0041
  • 181-183 Warwick Road, W.14 - Tel. FRE 0032

Rootes Limited

  • Devonshire House, W.1
  • Halkin St. S.W.1 - Tel. GRO 3401
  • Ladbroke Hall, Barlby Road, W.10 - Tel. LAD 3232

Motor 1965, week ending 2 Oct.; p.110 (classified advertisements suppl.)

     

 



The Imp Site
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      Rootes Group (booklet 'Rootes Build in Scotland')
         Rootes Group in 163 countries (booklet 'Rootes Build in Scotland')
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         Rootes Group dealers in Italy
         Rootes Group dealers in Spain
         Rootes Group dealers in The Netherlands
         Rootes Group dealers in The UK
   Imp Sales
      David Allen, Rootes Sales Representative for the Southern part of Scotland in the 60s
      Chamois Spring special - Letter W. Elsey, Director Advertising & Sales Promotion. - March, 1967
      Californian sales briefing - intro: 12th January 1967

 

© Franka
File version: 24 April 2016



Not Imp-related:

  List of Rootes Dealers

On ebay the other day [see image]:
This handbook gives a list of all the dealers, Garages that were involved with the Rootes Motors Group in March 1967. The booklet covers saloons, estate cars and vans upto 1961.

Hull Museums Collections holds a 1965 booklet by the Rootes Group. One copy of a booklet listing dealers for Humber, Hillman, Sunbeam Cars, and Commer and Karrier vans and trucks 2nd edition.